SP Connect Rocks Sturgis 2025

SP Connect Rocks Sturgis 2025

The rumble of engines. The smell of the open road. From August 1–10, Sturgis, South Dakota, transformed into the epicenter of motorcycle culture — and SP Connect was right in the middle of it. Partnering with Black Hills Harley-Davidson at Exit 55, our team spent ten days meeting riders, sharing stories, and putting our products to the test in the heart of rally country.

Crowds, Chrome & SP Connect Gear

The Sturgis Motorcycle Rally isn’t just big — it’s legendary. Each August, hundreds of thousands of riders roll in from across the U.S. and beyond for a week of rides, concerts, and pure motorcycle lifestyle. Media reports this year suggest the crowd may have topped 700,000 people, potentially matching the all-time record set in 2015.

Riders Couldn’t Get Enough

From day one, our booth was buzzing. Riders stopped in to check out our Phone Cases, Mounts, and accessories. Demand was so strong that several product lines sold out before the rally ended.

Free Installs for Every Bike

One of the biggest draws? Free custom installations. Our guys on the ground fitted SP Connect gear on everything from Harley-Davidsons and Indians to Hondas and sport bikes. Riders saw the products in action, got the perfect setup for their bike, and rode away ready for the miles ahead.

More Than Just an Event

Sturgis isn’t just about bikes — it’s about the people who ride them. The rally gave us the chance to connect with thousands of passionate motorcyclists, hear their stories, and see how SP Connect products make their rides easier, safer, and more connected.